What is Multiply? +
A digital discipleship system that takes a Sunday faith into a Monday-through-Saturday life. From your sermon it builds daily devotionals, small-group guides shaped by your mission, a discipleship pathway and in-app community rooms, delivered in a custom church app and website we build around the tools you already use. It still helps your city find you in search, but the point is what happens to your people between Sundays.
How do daily devotionals reinforce the sermon? +
Each sermon becomes six devotionals, Monday through Saturday, written from the message in your preacher's own voice. The first five reinforce what was just preached; Saturday's prepares people for the sermon coming next. Each takes about eight minutes: Scripture, the devotional, a reflection question and a written prayer, in every language your church serves.
Can small-group materials follow our church's mission and vision? +
Yes. Every group guide is written from Sunday's sermon and shaped by the mission and vision statements you give us, so a Tuesday discussion reinforces both the message and who your church is trying to be. The guide waits in each group's room in the app before they meet, so a leader opens it instead of writing one.
Is there chat inside the church app? +
Yes. Circles and small groups each get an in-app room so the conversation keeps going between Sundays. Every room names its leader, there are no unread badges pulling people back to a feed, and anything reported goes to a named person who can act on it. It is live at Christchurch Miami today.
Will it work with the tools we already use? +
That's how it's built. We design and develop the church app and website ourselves and connect them to what you already run: your church management system, groups, events and livestream. If a tool offers an API, I'm comfortable working with it. You own the code and every account is in your church's name.
Will it still sound like our church? +
Yes — that's the whole design. Everything is generated from your pastor's actual sermon, in your church's actual voice, and a human reviews every piece before it ships. The soul was never in the typing; it's in the sermon. We just carry it further. As Christchurch's pastor put it: "I was afraid it would sound like a machine. It sounds like me — because it starts with what I actually preached."
Isn't AI-powered discipleship impersonal? +
The AI never disciples anyone — people do. Think of it as a traffic cop: it multiplies the pastor's message and routes people toward each other — into circles, groups, and serving — and it frees your staff from production work so they can spend their hours on actual relationships.
What does it cost compared to hiring staff? +
A fraction of one full-time hire — and it does the work of several. Every build is custom to your church, your processes, and your church management system, so it gets scoped in the first conversation, which is free and is not a sales call.
Who actually does the work? +
Jeff. Humble Disruption is intentionally capped at ten churches at a time. The person who scopes your work is the person who does it — no account managers, no ticket queues, no junior handoffs.
How do we start? +
Bring us one sermon. We'll run it through the system and show you the week it becomes — your message, your passage, your pastor's voice — before anyone signs anything.
Is this cheaper than hiring someone? +
Yes, by a lot. One full-time communications or digital hire runs $65,000 to $90,000 or more a year with benefits and overhead, and the work still depends on that one person's week. A Multiply seat costs a fraction of one hire and covers the website, the app, the content engine and the kids pipeline, with a senior operator across production, communications and digital. Every church's scope is different, so there is no rate card. The first conversation, where we scope it, is free.